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In order to see e-commerce data in your WHY account you need to have WHY e-commerce tracking deployed across your website. Read more

 

Once deployed, the VisualDNA's E-commerce module will allow you to:

  • Understand the traits and behaviours that define your best customers
  • Understand the propensity of a particular audience to buy products
  • Create and track audiences based on personality trait and purchase behaviour
  • Optimise acquisition spend by only targeting audiences that have a propensity to buy from you
  • Optimise conversions and increase average basket values by targeting onsite visitors with the right message
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