This guide will show the steps you will need to follow when creating a Conversion based Audience:
To create a new audience select the 'Create Audience' button under the Audiences drop down on the left.
Select Conversion under the 'What do you want to track?' then select the folder/website you wish the audience to appear in and define the following:
1. Under Audience Name you will need to select a suitable name for your audience. e.g. lets imagine you wish to measure users that click the social share buttons on your website.
2. Add any additional information here that will help you to identify this audience should you need to
3. In this section you can choose whether to use existing code from a previous conversion setup or to produce a completely new pixel. Either choice will produce a tracking code snippet that will need to be added to your site to fire on the trigger of the event you are measuring.
4. If available in your account you will also be able to filter this audience by country of location and by the page or section of your site. If you have multiple websites in your account, this can be used to filter this measurement down by one of your sites or all if left blank.
Click 'Create Audience' to save your selection