Setup Guide for adding Ecommerce Pixels in the TagMan TMSFollow

All of our Ecommerce pixels are officially supported and certified within the TagMan platform.

The below instructions will guide you on where to find them and how to implement them.

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Shopping Basket Pixel Tag

This tag is for measuring basket activity. It measures when a customer has added or removed an item from the basket. In order for this tag to fire when this action is performed without a page reload there are a number of steps to follow. You will need to repeat the process with the same template twice, once for items added to the basket and the second time to measure products that are removed.

 

added_to_basket 

1. Login to your TagMan account at manage.tagman.com

2. Go to 'Manage' and use the 'Search Tags' feature.

3. Search the term 'Visual' and select the VisualDNA 'Shopping Basket Pixel Tag' by clicking '+Add'

4. In 'containers' select the basket page container as well as any containers that encompass pages that feature an add to basket button. e.g. search results pages and/or product pages.

5. Fill in the parameters required:

API KEY - Switch to static and paste in the API Key that has been supplied by your VDNA Account Manager

ID - If you are deploying this tag to measure added products to the basket, switch this to static and enter 'added_to_basket'

For these parameters please select the corresponding dynamic parameter. e.g. Product Name = Product Name.

PRODUCT ID

PRODUCT NAME

PRODUCT CATEGORY ID

PRODUCT CATEGORY

PRODUCT PRICE  

CURRENCY - This value will need to be set to a static value of 'GBP' which means all revenue passed into the 'Product Price' parameter will need to be in GBP or converted to this currency.

(You may need to confirm that the product values are available on the pages you wish this tag to fire, if they are not then you may wish to discuss this with your TagMan Account Manager in order to ensure these values are made available)

6. Select 'Next' and open the details for 'Events' within the Conditions Tab.

7. Select an Event in the 'Event' Box that represents the addition of a product to the Cart/Basket. If you are unable to find a suitable event please get in touch with your TagMan Account Manager for advise on how to set one up.

8. Select the 'Save' button and deploy your tags through to staging, testing via your usual procedures before pushing live.

 

removed_from_basket 

1. Login to your TagMan account at manage.tagman.com

2. Go to 'Manage' and use the 'Search Tags' feature.

3. Search the term 'Visual' and select the VisualDNA 'Shopping Basket Pixel Tag' by clicking '+Add'

4. In 'containers' select the basket page container as well as any containers that encompass pages that feature an add to basket button. e.g. search results pages and/or product pages.

5. Fill in the parameters required:

API KEY - Switch to static and paste in the API Key that has been supplied by your VDNA Account Manager

ID - If you are deploying this tag to measure removed products from the basket, switch this to static and enter 'removed_from_basket'

For these parameters please select the corresponding dynamic parameter. e.g. Product Name = Product Name.

PRODUCT ID

PRODUCT NAME

PRODUCT CATEGORY ID

PRODUCT CATEGORY

PRODUCT PRICE  

CURRENCY - This value will need to be set to a static value of 'GBP' which means all revenue passed into the 'Product Price' parameter will need to be in GBP or converted to this currency.

(You may need to confirm that the product values are available on the pages you wish this tag to fire, if they are not then you may wish to discuss this with your TagMan Account Manager in order to ensure these values are made available)

6. Select 'Next' and open the details for 'Events' within the Conditions Tab.

7. Select an Event in the 'Event' Box that represents the removal of a product from the Cart/Basket. If you are unable to find a suitable event please get in touch with your TagMan Account Manager for advise on how to set one up.

8. Select the 'Save' button and deploy your tags through to staging, testing via your usual procedures before pushing live.

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Total Transaction Summary and Product Purchase Pixel

This tag is for measuring transaction based conversions on your confirmation page. This tag needs to fire on the thank you/confirmation page where a sale is completed and the required information is available in your TagMan Data Layer.

 

1. Login to your TagMan account at manage.tagman.com

2. Go to 'Manage' and use the 'Search Tags' feature.

3. Search the term 'Visual' and select the VisualDNA 'Total Transaction Summary and Product Purchase Pixel' by clicking '+Add'

4. In 'containers' select any containers that represent your sale confirmation page(s)

5. Fill in the parameters required:

API KEY - Switch to static and paste in the API Key that has been supplied by your VDNA Account Manager

For these parameters please select the corresponding dynamic parameter. e.g. Product Name List = Product Name, Transaction ID = Order Reference, Product Quantity List = Product Quantity

TRANSACTION ID

TOTAL TRANSACTION VALUE

PAYMENT TYPE

PRODUCT ID LIST

PRODUCT NAME LIST

PRODUCT CATEGORY ID LIST

PRODUCT CATEGORY LIST

PRODUCT PRICE LIST

PRODUCT QUANTITY LIST 

 

These parameters below are not required, but can be used to measure the amount of savings per sale on an overall transaction or per product. If you think this information isn't available in a parameter then please switch these to static and leave empty. Alternatively if there is information available that could be used to ascertain and element of discount such as a voucher code value then please get in contact with your VDNA Account Manager to discuss.

TRANSACTION DISCOUNT 

PRODUCT LINE DISCOUNT

 

6. Select the 'Save' button and deploy your tags through to staging, testing via your usual procedures before pushing live.

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