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Emotive personality traits are at the core of understanding online audiences, their feelings, motivations and values. Those traits are harder to identify than preferences and demographics; therefore they are more difficult to target effectively.

Traditional data providers derive users’ preferences from their online activity and demographic data that is available to them, but would not normally have access to emotive personality data.

This is the problem that VisualDNA set out to solve with emotive segmentation. Download our white paper.

View the top over-indexing (values >100) emotive segments visiting your website/section compared to a base. Toggle between index and reach to view the respective values. Hover over an image to see a brief description of the segment; click on the segment name to get more information.

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