How real-time is WHY?Follow

WHY currently works on a delay of just two to five seconds.We use an event-driven architecture built on top of Apache Kafka and Apache Cassandra to minimise latency and maximise scale and throughput.
 
Right now the insights provided in WHY are not immediately actionable, but we see this as a major feature in future as we integrate WHY more tightly with media-buying platforms.
 
The prospect of bringing the Real Time Understanding insights that WHY provides and Real Time Bidding together in one place is something we’re very excited about – and we are currently developing the technology to make that possible.
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