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Audience targeting does add to the cost of CPMs, but when used effectively it can increase the reach of campaigns, particularly when used at the prospecting phase, since it allows an advertiser to zero in on a target market from the start.
Audience segments that make targeting more relevant mean an advertiser wastes less money on inventory that their target audience won’t see.
VisualDNA works closely with media planners, buyers and agency trading desks to ensure our segments deliver results for their clients. Our media sales team are happy to talk to anyone who wants to know more.
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