Audience is a basic building unit in WHYanalytics and can be described as a group of users visiting your website or a particular section of your website as well as user performing a specific action such as clicking on a button or submitting an order.
When you create your WHYanalytics account, we create the first Audience for you by default - this appears in your Audience Menu as 'All visitors'. These are all the users that we see on the Audience Analytics Tag and conversion pixels deployed across your website(s).
In addition, you can define a subset of all your visitors by adding a new Audience to you account. This can be done via 'Manage Audiences'.