What’s the effect of cookie deterioration on the data and insights?Follow

Cookies do deteriorate but are continually replenished and are growing overall, which means on aggregate the quality of our data and inference improves all the time.
 
Generally speaking, around half of all cookies are deleted within 60-90 days, but we have around 1 million profiled users at any one time, enough to support inference across our base of 140m+ cookied users.
Cookied users also fluctuate but since the publisher partners we are working with continue to grow we continue to expand our large base of active users.
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