How does WHY work?Follow

WHY allows us to monitor website’s traffic, create matches against our own database, put that website’s audience into clearly-defined anonymized categories, and communicate that back to the website in real time.
 
Deploying a VisualDNA tag on a website enables us to assign a cookie to every one of that website’s visitors. That cookie allows us to track users and aggregate their browsing behaviour, both on the website and after they’ve left, so that our inference algorithm can identify similar patterns to assign highly accurate inferred profiles. It’s these profiles that we benchmark against our own database, enabling us to profile each and every website’s audience.
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