VisualDNA data is very high quality because of the way we collect it – it all starts with our own self-declared, first-party data, collected through visual quizzes.
We apply behavioural psychology when constructing the quizzes, applied mathematics to scale the profiles we create, and factor analysis to ensure that the segments we create are robust i.e. ensure they actually target the audiences they describe.
Currently, we have over 300M live profiles in our database, worldwide – all of which available to be used for targeting through online targeting platforms. We believe that this volume of profiles, plus the confidence of our publisher and trading platform partners, gives a level of trust in our data that can be shared by the online advertising ecosystem.
As a rule of thumb, the better quality data you put in the better insights you’ll get out.