What does WHY do?Follow

WHY compares a website’s traffic to VisualDNA’s database to find profile matches, to provide publishers with a deeper level of insight into who is visiting their site, and why they might be visiting – and it does this in real-time.
 
VisualDNA data is created from our personality quizzes, which enable us to understand human beings on a deeper level than any other online data provider. By benchmarking a website’s visitors against our database, we’re able to tell that publisher valuable things about their visitors that they may not have known using more traditional metrics and analytics.
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